A new insight revealed that people want experiences over stuff. Target sells a lot of stuff, so how do you gift an experience? Introducing Wonderpacks, a limited-time collection of 12 experiences all wrapped up for the holidays. Everything from product development to creative strategy to launch campaign, we redefined how retailers can inspire holiday gifting in a whole new way. Wonderpacks won gold at The Show MN, the American Advertising Awards and featured at Cannes.
Each Wonderpack came with a custom idea insert and customizable gift tag to make gifting easy.
Light up the night with a sledding showdown way past your bedtime.
Turn bath time from a bore to a blast for a disco-bath wonderland.
Where flannel & spa essentials meet for the perfect spin on a night in.
Deck out a drone with mistletoe for some flirty holiday fun.
Decorate holiday sweater mugs until they’re gorgeously gaudy.
Make every mile fly by with a game using the car window as your canvas.
Sculpt a snowy sidekick, start snappin’ & sharin’ for some social fame.
Go glamping indoors for a night of s’mores & snuggling.
Totally, like, relive this era with themed musts sure to take you back.
Pull off a cool meets chic party with Moscow mules & faux-fur finds.
Customize your own racetrack and rally for the win.
Host a virtual celebration by bringing family from afar, together.
Lead Art Director: Michael Harris
Digital Art Director: Jake Gardner
ACD: Jon Baugh
Producer: Tierney Krienert
Animation House: Flavor TV
Music: Egg Music