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As Lead Creative, our team embarked on creating a first-to-market inclusive holiday storytelling experience for guests. Using deep machine learning, just share your favorite tradition and we’ll create a custom animation you can enjoy for years to come.
• Worked with over 25 artists from around the world to create a library of over 600 multiculturally inclusive creative assets representing icons, environments, patterns, key phrases and 6 full alphabets connected to over 3500 keywords
• Collaborated with Inclusive Marketing Councils, All Target Business Councils, Accessibility, Talent Partnerships, Compliance/Privacy, Legal, Macro, 3rd Ear, and a host of other divisions in order to make sure it was an entirely inclusive experience
Creative Lead - Michael Harris
ACD - Jacob Pasterski
Strategist - Kara Belair
EM - Tierney Krienert
PM - Tammy Robertson
Tech/Dev Partner - Resn
Multicultural Consultants - Macro / 3rd Ear / Target Inclusive Marketing Council
Illustrators - 25 from around the world - Russia, Columbia, Spain, Italy, Taiwan and the US
Intro video production for web experience: Motion 504
Creative Lead - Michael Harris
ACD - Jacob Pasterski
Strategist - Kara Belair
EM - Tierney Krienert
PM - Tammy Robertson
Tech/Dev Partner - Resn
Multicultural Consultants - Macro / 3rd Ear / Target Inclusive Marketing Council
Illustrators - 25 from around the world - Russia, Columbia, Spain, Italy, Taiwan and the US
Intro video production for web experience: Motion 504